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Infinite Solutions® |
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A registered Trade Mark can be assigned a dollar value and be recognised as an asset in your business.
The value in a trade mark is in owning and controlling it’s use to the exclusion of other traders. Registration achieves this whilst adding to a business’ reputation and identity. Some of the benefits provided through registration include:
¥ Exclusive right to control and authorise the use of the trade mark throughout the whole of the Commonwealth of Australia in relation to the registered goods and/or services; ¥ the right, from the date of filing the application, to obtain relief for infringement of your trade mark by other parties and thus stop competitors from using any mark similar to yours; ¥ a trade mark is a form of personal property that may be subject to legal and equitable interests, the right as owner to sell, license or assign the trade mark; ¥ the right to give notice to the Australian Customs Service to seize imported goods that infringe your registered trade mark; ¥ the right to identify your trade mark using the symbol ®.
Many businesses spend months or years establishing their business reputation and identity only to find that their trade mark, brand and/or logo are already registered trade marks which belong to another party. In this situation many businesses find themselves involved in long and costly legal disputes. In the worst case scenario businesses can be forced into a situation where they have to change their identity in the marketplace. This can be an extremely costly and time consuming exercise, not to mention the effect on your business of customers not recognising you as the proprietor of the new identity.
From our experience, had the trade mark owner registered their trade mark, brand and/or logo early in the establishment of their business, they would never have been put in this situation because they would have owned the rights to their trade mark.
Call Mark to talk more about your business and it’s trade mark/s. |
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Why register a Trade Mark? |
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Mark Wells Trade Marks Principal Consultant Bh: 02 6382 7415 Mob: 0412 126 489 |
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Trade Mark Services contact |